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Published in 2018 at "Journal of Marketing for Higher Education"
DOI: 10.1080/08841241.2017.1314402
Abstract: ABSTRACT This study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni…
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Keywords:
commitment relationship;
relationship;
alumni alma;
alma mater ... See more keywords
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Published in 2020 at "Management Science Letters"
DOI: 10.5267/j.msl.2020.7.036
Abstract: Article history: Received: June 26, 2020 Received in revised format: June 3
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Keywords:
relationship human;
human resource;
role organizational;
commitment relationship ... See more keywords