Exploring jealousy and envy in communal relationship revenge-seeking
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DOI: 10.1108/jcm-06-2019-3300
Abstract: This paper aims to identify the ways that customers respond to customer-to-customer comparisons that may drive loyal customers to engage in undesirable behaviors. The research examines the role that jealousy and envy play in restoring… read more here.
Keywords: communal relationship; customer; jealousy envy; revenge ... See more keywords