Communicating seduction. Luxury fashion advertisements in video campaigns
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DOI: 10.24434/j.scoms.2018.02.010
Abstract: This study examines the different themes of communication that take place in video ad campaigns deriving from the French luxury fashion houses Louis Vuitton, Dior, Chanel, Cartier and Hermès. By using semiology as a method… read more here.
Keywords: luxury fashion; video campaigns; communicating seduction; luxury ... See more keywords