Linking CSR Communication Activities to Consumer Brand Evaluations: An Examination of Mediating and Moderating Factors Linking CSR Communication to Brand Evaluations
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DOI: 10.1080/10496491.2018.1405520
Abstract: ABSTRACT Using an online survey with an embedded experiment, the current study examines the effect of CSR message context (i.e., social vs. environmental focus) and related factors on individuals' assessments of a company's brand. Estimated… read more here.
Keywords: linking csr; brand evaluations; brand; communication activities ... See more keywords
Community Activities Amid Activity Restrictions during the Coronavirus Disease-19 Pandemic in North Sumatra
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DOI: 10.3889/oamjms.2021.7088
Abstract: BACKGROUND: The increase in coronavirus disease (COVID)-19 transmission cases in Indonesia has caused the government to impose restrictions on community activities with emergency PPKM since July 3, 2021. Activity restrictions prevent community from being able… read more here.
Keywords: communication; community; communication activities; community activities ... See more keywords
Reviews on common objectives and evaluation indicators for risk communication activities from 2011 to 2017
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DOI: 10.7717/peerj.9730
Abstract: Background Risk communication is widely accepted as a significant factor for policy makers, academic researchers, and practitioners in diverse fields. However, there remains a lack of comprehensive knowledge about how risk communication is currently conducted… read more here.
Keywords: objectives evaluation; communication; risk communication; communication activities ... See more keywords