Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach
Sign Up to like & getrecommendations! Published in 2022 at "SAGE Open"
DOI: 10.1177/21582440221099936
Abstract: The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need of the hour, as it determines overall brand identity, brand image, and… read more here.
Keywords: social media; marketing; marketing communication; communication approach ... See more keywords