Brand communication of intangible elements delivery
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DOI: 10.1080/13527266.2019.1674363
Abstract: ABSTRACT Mission, vision, and purpose are the core intangible elements of a brand, and their delivery plays an important role in shaping a strong and competitive corporate image and reputation. However, how to successfully transmit… read more here.
Keywords: intangible elements; communication intangible; brand communication; elements delivery ... See more keywords