Social Media Activities of Political Communication Practitioners: The Impact of Strategic Orientation and In-Group Orientation
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DOI: 10.1080/1553118x.2017.1323756
Abstract: ABSTRACT The question of why political communication practitioners use social media for strategic political communication activities has rarely been investigated. By using well-established theoretical approaches of communication research, such as the influence of presumed influence… read more here.
Keywords: social media; communication practitioners; orientation; communication ... See more keywords