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   Articles with "communication reflections" as a keyword



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Strategic Communication: Reflections on an Elusive Concept

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recommendations! Published in 2018 at "International Journal of Strategic Communication"

DOI: 10.1080/1553118x.2018.1492412

Abstract: ABSTRACT The article explores how strategic communication successfully established itself as an academic discipline despite (or perhaps because of) being centered on an elusive concept. Drawing on ideas about the evolution of academic disciplines proposed… read more here.

Keywords: communication reflections; communication; discipline; elusive concept ... See more keywords