Subconscious marketing communication techniques and legal implications
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DOI: 10.1080/12460125.2020.1752047
Abstract: ABSTRACT The efficacy and appropriateness of current advertising laws are questioned as to how customers behave emotionally towards advertising. Contacts were made with world-renowned respondents from the advertising, legal and neuroscience communities. Their responses are… read more here.
Keywords: psychology; subconscious marketing; communication techniques; marketing communication ... See more keywords
Communication techniques for improved acceptance and adherence with therapeutic footwear
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DOI: 10.1177/0309364616650080
Abstract: Background and aim: Clients’ acceptance and adherence with orthoses can be influenced by a clinician’s communication skills. In this clinical note, we describe two communication techniques, in the context of therapeutic footwear. Technique: Person-centred communication… read more here.
Keywords: adherence; communication techniques; therapeutic footwear; acceptance adherence ... See more keywords