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Published in 2020 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2020.1823459
Abstract: Socially stigmatized service workers (SSWs) like probation officers, social workers, and even aged care workers are often subject to negative media scrutiny when a crisis occurs, leading to public ...
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Keywords:
communications protect;
marketing communications;
potential marketing;
social workers ... See more keywords