Articles with "communications protect" as a keyword



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The potential of marketing communications to protect social workers in times of crisis

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Published in 2020 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2020.1823459

Abstract: Socially stigmatized service workers (SSWs) like probation officers, social workers, and even aged care workers are often subject to negative media scrutiny when a crisis occurs, leading to public ... read more here.

Keywords: communications protect; marketing communications; potential marketing; social workers ... See more keywords