E-Marketing communications of trophy hunting providers in Namibia: evidence of ethics and fairness in an apparently unethical and unfair industry?
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DOI: 10.1080/13683500.2017.1299696
Abstract: This paper investigates how the e-marketing communication of trophy hunting operators in Namibia may affect and reinforce the overall tainted image of this controversial industry. The online marketing efforts of 100 Namibian safari providers were… read more here.
Keywords: marketing communications; industry; evidence; trophy hunting ... See more keywords