Branding and communities: The normative dimension
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DOI: 10.1515/sem-2017-0092
Abstract: Abstract The article offers a Peircean “glimpse” of the normativity of the brand community. The theoretical framework will primarily be Peirceʼs semiotics, while also adding a few insights from his thoughts on (ethical) normativity and… read more here.
Keywords: branding communities; brand community; community; communities normative ... See more keywords