Optimal strategies for nanostores under competition in community group buying
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DOI: 10.1108/k-09-2022-1220
Abstract: PurposeFor nanostores, striving to become the community group-buying leader is gaining prominence. This paper aims to construct Hotelling linear models to investigate whether nanostores should be registered as leaders and their decisions in a competitive… read more here.
Keywords: group buying; leader; community; competition ... See more keywords
Accessing the Influence of Consumer Participation on Purchase Intention Toward Community Group Buying Platform
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.887959
Abstract: The rapid development of community group buying platforms has attracted a huge attention from both the practical and academic communities. Although previous research has explored the influence patterns of community group buying platform on the… read more here.
Keywords: purchase intention; community; community group;