Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour
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DOI: 10.3390/ijerph20021356
Abstract: This study aims to explore whether consumers’ attention to companies’ green marketing communication influences their green purchase behaviour. It also analyses the importance of consumers’ characteristics, namely gender, education, and green attitudes, in their attention… read more here.
Keywords: green purchase; green marketing; marketing communication; companies green ... See more keywords