Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?
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DOI: 10.1080/10454446.2019.1671931
Abstract: ABSTRACT The purpose of this article is to explore foods companies’ knowledge of food trends and assess how orthorexia nervosa may affect food companies’ marketing decisions. Data was gathered through a multiple case-study approach, and… read more here.
Keywords: companies marketing; orthorexia nervosa; impact food; food trends ... See more keywords