Slogans as a strategy to strengthen business strongholds in the globalisation era: a case of Indonesian multinational companies
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DOI: 10.1504/ijbg.2018.10015257
Abstract: Multinational companies have their own managerial complexity. They have to be able to implement a standardised global strategy, but on the other hand they also have to implement a local strategy that has been adapted… read more here.
Keywords: multinational companies; globalisation; companies slogans; linguistics ... See more keywords