Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion
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DOI: 10.1108/apjml-09-2024-1351
Abstract: PurposeBased on cognitive appraisal theory and the dualistic model of harmony, this study examines the effects of personal cultural attributes (conformity and forbearance) on female tourists’ further companion travel intentions through harmony (surface and genuine)… read more here.
Keywords: cultural attributes; companion travel; harmony; personal cultural ... See more keywords