The Effects of User Engagements for User and Company Generated Videos on Music Sales: Empirical Evidence From YouTube
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DOI: 10.3389/fpsyg.2018.01880
Abstract: With the growth of social network services, users have been able to freely create and share music in ways that were once thought unimaginable. Sharing a music video through such platforms can now be done… read more here.
Keywords: music; company generated; effects user; user engagement ... See more keywords