Unique influences of cognitive and affective customer-company identification
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DOI: 10.1016/j.jbusres.2017.05.010
Abstract: Abstract Recent research suggests both the cognitive and affective dimensions of customer-company identification (CCI) influence outcomes of interest such as customer loyalty. Yet no research has empirically examined whether there are separate firm influenced drivers… read more here.
Keywords: cognitive affective; cci cog; customer; cci ... See more keywords