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   Articles with "company reputation" as a keyword



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The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction

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recommendations! Published in 2020 at "Journal of Relationship Marketing"

DOI: 10.1080/15332667.2020.1840904

Abstract: This study investigates the impact of customer relationship management (CRM) and company reputation on customer loyalty with customer satisfaction mediating the relation among small and medium-size... read more here.

Keywords: customer relationship; relationship management; customer; impact customer ... See more keywords