Product platforms as a lever of competitive advantage on a company-wide level: a resource management perspective
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DOI: 10.1007/s11846-018-0289-9
Abstract: In many industries, companies use product platforms as a means to reduce costs and obtain access to multiple market segments by developing different product variants. Product platforms are a collection of modules or parts that… read more here.
Keywords: product platforms; product; level; management ... See more keywords