Numerical or verbal Information: The effect of comparative information in social comparison on prosocial behavior
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DOI: 10.1016/j.jbusres.2020.11.053
Abstract: Abstract In this research, we examine the influence of different formats of comparative information (numerical information vs. verbal information) across different social comparison situations (downward comparison vs. upward comparison) on individuals’ prosocial behavior. We also… read more here.
Keywords: information; comparative information; verbal information; prosocial behavior ... See more keywords