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Published in 2019 at "International Journal of Market Research"
DOI: 10.1177/1470785318799898
Abstract: Consumer behavior recently underwent three main developments: a shift from material purchases to immaterial experiences, a shift from signaling status and wealth by means of consumer behavior to signaling identity, and increased social visibility due…
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Keywords:
different types;
conspicuous consumption;
comparing conspicuous;
consumption ... See more keywords