Social comparison nudges—Guessing the norm increases charitable giving
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DOI: 10.1016/j.econlet.2016.12.023
Abstract: Social comparison nudges that employ descriptive norms were found to increase charitable giving. This paper finds that individuals who receive a descriptive norm donate significantly more when they have to guess the descriptive norm beforehand.… read more here.
Keywords: charitable giving; descriptive norm; norm; comparison nudges ... See more keywords