Website interactivity may compensate for consumers’ reduced control in E-Commerce
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DOI: 10.1016/j.jretconser.2019.04.003
Abstract: Abstract Existing research has confirmed that consumers may experience reduced control over product consumption when facing new products or limited product choices. This research predicts that interactivity of a retailing website may compensate for consumers’… read more here.
Keywords: control; interactivity; may compensate; product ... See more keywords