Making a good thing even better? The impact of claim congruency on competing product goals and consumer evaluations
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.03.059
Abstract: Abstract Drawing from activation theory and the goal literature, this research explores how competing product-related goals influence attitudes and intentions and how advertised product claims (fortification and health claims) nudge competing consumer goals. Additionally, this… read more here.
Keywords: competing product; goal; attitudes intentions; product related ... See more keywords
Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer–Reviewer Peer Types
Sign Up to like & getrecommendations! Published in 2021 at "IEEE Transactions on Engineering Management"
DOI: 10.1109/tem.2021.3091180
Abstract: Prior studies have paid little attention to the roles of online reviews of competing products on individuals’ purchase behaviors. This article contributes to the literature by unraveling the effect of competing product reviews on consumer… read more here.
Keywords: competing product; product; consumer; consumer reviewer ... See more keywords