The competitive structure of restaurant retailing: the impact of hedonic-utilitarian patronage motives
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DOI: 10.1016/j.jbusres.2018.09.010
Abstract: Abstract This paper investigates the competitive structure of restaurant retailing by developing and testing a conceptual framework that combines household production economics theory with research on hedonic and utilitarian retail patronage. The results generally support… read more here.
Keywords: patronage motives; economics; competitive structure; patronage ... See more keywords