CROSS-CULTURAL CONSUMER COMPLAINING BEHAVIOR IN SERVICE INDUSTRIES: A THREE-NATION STUDY ACROSS THE AFRICAN DIASPORA
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DOI: 10.1080/10696679.2018.1488220
Abstract: Using social identification theory, the current research examines complaining behavior of services consumers of African descent in Brazil, South Africa, and the United States. The common trait of African ancestry and its association with the… read more here.
Keywords: service industries; cross cultural; behavior service; complaining behavior ... See more keywords