The effects of innovation types and customer participation on organizational performance in complex services
Sign Up to like & getrecommendations! Published in 2023 at "European Journal of Marketing"
DOI: 10.1108/ejm-11-2020-0810
Abstract: Purpose This study aims to explain the effects of different types of innovations on organizational performance in terms of firms’ external effectiveness and internal efficiency. The study examines the interrelationship of technical and nontechnical innovations… read more here.
Keywords: organizational performance; complex services; innovation; customer participation ... See more keywords