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Published in 2021 at "Journal of Marketing Research"
DOI: 10.1177/00222437211010766
Abstract: Firms in technology markets often outsource the manufacture of core components—components that are central to product performance and comprise a substantial portion of product costs. Despite the strategic importance of core-component outsourcing, there is little…
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Keywords:
performance impact;
core component;
component outsourcing;
core ... See more keywords