Articles with "component outsourcing" as a keyword



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The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry

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Published in 2021 at "Journal of Marketing Research"

DOI: 10.1177/00222437211010766

Abstract: Firms in technology markets often outsource the manufacture of core components—components that are central to product performance and comprise a substantial portion of product costs. Despite the strategic importance of core-component outsourcing, there is little… read more here.

Keywords: performance impact; core component; component outsourcing; core ... See more keywords