Good enough—compromise between desirability and feasibility: An alternative perspective on satisficing
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DOI: 10.1016/j.jesp.2017.01.002
Abstract: Abstract While maximizers expend substantial effort to maximize utility, prior research indicates that satisficers expend less effort to obtain a good enough option. Why do satisficers settle for a less valued option? We report the… read more here.
Keywords: compromise desirability; alternative perspective; feasibility; good enough ... See more keywords