Is something out of reach more attractive? The effectiveness of visual distance in computational advertising
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DOI: 10.3389/fpsyg.2022.994573
Abstract: With the development of mobile Internet technology, firms need to complete the entire process of consumer targeting, ad content generation, and ad display in a very short time window. Therefore, computational advertising, such as native… read more here.
Keywords: construal level; distance; advertising; effectiveness ... See more keywords