Ayudas directas y publicidad institucional a medios de comunicación en el escenario autonómico: indicadores y pautas de mejora
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DOI: 10.3145/epi.2018.may.21
Abstract: The economic contribution of public funds to the mass media takes place in two directions: direct subsidies and institutional advertising campaigns. The purpose of this article is to review the indicators that the Spanish autonomous… read more here.
Keywords: ayudas directas; institucional medios; publicidad institucional; comunicaci escenario ... See more keywords