Start with why: and answer with motivating language
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DOI: 10.1108/dlo-12-2019-0281
Abstract: Purpose The purpose of this conceptual paper is to increase the leadership and organizational effectiveness concepts presented by Simon Sinek in his 2009 book “Start with Why” by connecting them to Motivating Language Theory and… read more here.
Keywords: motivating language; language; language theory; conceptual paper ... See more keywords