Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
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DOI: 10.1080/0965254x.2016.1258004
Abstract: Abstract Digital technologies have dramatically changed the organisation and marketing environments. Whether this presents an opportunity or a challenge for small and medium organisations depends on how these organisations approach it, strategically. Specifically, organisations that… read more here.
Keywords: digital orientation; conceptualising digital; performance; digital economy ... See more keywords