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Published in 2018 at "IEEE Internet Computing"
DOI: 10.1109/mic.2017.3301625
Abstract: What convinces users to share information about themselves in an ad-based online world? We explore users willingness to share data in the context of online behavioural advertising (OBA) and tracking prevention tools. We find positive…
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Keywords:
amidst oba;
privacy concerns;
need alternative;
privacy ... See more keywords