Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No
Sign Up to like & getrecommendations! Published in 2019 at "Brain Sciences"
DOI: 10.3390/brainsci9050106
Abstract: In the present study, using both implicit and explicit measures, we addressed the issue of whether strongly developed relationships towards brands could be modified through the use of evaluative conditioning. Using an online survey, individual… read more here.
Keywords: conditioning; change well; evaluative conditioning; conditioning change ... See more keywords