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Published in 2018 at "Health Education"
DOI: 10.1108/he-02-2018-0010
Abstract: Purpose The purpose of this paper is to explore participants’ attitudes and receptivity to a #CondomEmoji campaign insofar as investigating whether attitudes and receptivity were important predictors for brand impression and intention to buy. Design/methodology/approach…
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Keywords:
social media;
media based;
attitudes receptivity;
condomemoji ... See more keywords