Targeted awareness: promoting niche resources using confirmation emails
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DOI: 10.1108/lm-11-2019-0083
Abstract: Purpose – This paper examines the effectiveness of a targeted email advertising method that informs university students about library resources relevant to their major. Design/methodology/approach – Over the course of one semester, students with business… read more here.
Keywords: targeted awareness; confirmation emails; survey; awareness promoting ... See more keywords