“To Spanx or not to Spanx”: How objects that carry contradictory institutional logics trigger identity conflict for consumers
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DOI: 10.1016/j.jbusres.2019.02.065
Abstract: Abstract Despite claims supporting its relevance, the role of objects as carriers of institutional logics has been overlooked in marketing research. This study examines how the extended materiality of consumption objects—that is, the material substances,… read more here.
Keywords: contradictory institutional; institutional logics; identity conflict; conflict consumers ... See more keywords