Articles with "conflict influencers" as a keyword



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“For the Gram”: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System

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Published in 2020 at "Journal of Macromarketing"

DOI: 10.1177/0276146720956380

Abstract: Capturing memories is integral to public lands visitors’ consumer experiences. Today, social media allows us to share photographs and videos in the public domain, whether it be for instant gratific... read more here.

Keywords: gram exploration; exploration conflict; citizen consumers; conflict influencers ... See more keywords