Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands
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DOI: 10.1016/j.ijhm.2017.06.006
Abstract: Abstract Brand personality plays a key role in consumer brand psychology, but researchers and practitioners lack an adequate understanding of the efficacy of individual brand personality dimensions. Drawing on the theory of self-congruity and an… read more here.
Keywords: brand personality; congruity; brand; personality dimensions ... See more keywords
Antecedents and consequences of hotel customers’ psychological ownership
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DOI: 10.1016/j.ijhm.2020.102773
Abstract: Abstract This study aims to broaden the current knowledge on the antecedents and consequences of customers’ psychological ownership (CPO) from new perspectives in the hotel context. Specifically, this study investigates how self-image congruity and functional… read more here.
Keywords: congruity; engagement; psychological ownership; hotel ... See more keywords
Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium
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DOI: 10.1016/j.jclepro.2020.122866
Abstract: Abstract This study investigates the effects of self-ecotourism personality differences on consumer perceptions of actual, ideal and social self-ecotourism congruity. Additionally, we study the effects of actual, ideal and social self-ecotourism congruity on the willingness… read more here.
Keywords: willingness pay; congruity; ecotourism; personality ... See more keywords
The Stroop Incongruity Effect: Congruity Relationship Reaches Beyond the Stroop Task
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DOI: 10.1037/xhp0000381
Abstract: Stroop objects are defined by the existence of a logical relationship, congruity or incongruity, between their constituent dimensions. The Stroop effect is the difference in performance between congruent and incongruent stimuli with respect to one… read more here.
Keywords: congruity; effect; incongruity effect; relationship ... See more keywords
Congruity and processing fluency
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DOI: 10.1108/apjml-03-2019-0128
Abstract: Purpose The purpose of this paper is to investigate the benefits of Ad-Video and Product-Video congruity for embedded online video advertising. A conceptual model is constructed to test how congruity between online advertisements, advertised products… read more here.
Keywords: processing fluency; congruity; video congruity;
Shopping well-being: the role of congruity and shoppers’ characteristics
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DOI: 10.1108/jcm-07-2020-3943
Abstract: Purpose Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of… read more here.
Keywords: role congruity; shopping well; congruity; congruity shopping ... See more keywords