Connecting to Place, People, and Past: How Products Make Us Feel Grounded
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DOI: 10.1177/00222429211027469
Abstract: Consumption can provide a feeling of groundedness or being emotionally rooted. This can occur when products connect consumers to their physical (place), social (people), and historic (past) environment. The authors introduce the concept of groundedness… read more here.
Keywords: people past; connecting place; place people; feel grounded ... See more keywords