Nostalgia evocation through seasonality-conscious purchasing behavior revealed by online survey using vegetable names
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DOI: 10.1038/s41598-022-09485-2
Abstract: Food can be a valuable mediator of nostalgia. Japanese food culture places a great emphasis on seasons, and thus there may be a relationship between nostalgic foods and seasonality. In this study, we hypothesized that… read more here.
Keywords: purchasing behavior; conscious purchasing; seasonality; online survey ... See more keywords