An Investigation of Customer Psychological Perceptions of Green Consciousness in a Green Hotel Context: Applying a Extended Theory of Planned Behavior
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DOI: 10.3390/ijerph19116795
Abstract: We investigated the relationship between green consciousness and green behavior, and the relationship between psychological state, attitude, and behavior of green hotel customers by applying variables suitable for an expanded theory of planned behavior. The… read more here.
Keywords: planned behavior; theory planned; consciousness green; consciousness ... See more keywords
Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms
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DOI: 10.3390/su11030819
Abstract: Consumer awareness of environmental protection and energy conservation concepts has prompted businesses in the hotel industry to adopt green operations. Most studies of the hotel industry have discussed the behavioral intentions (BIs) of consumers based… read more here.
Keywords: customer behavior; environmental consciousness; consciousness green; incentive mechanisms ... See more keywords