LAUSR

Antecedents and Consequences of Consumers' Attitude toward Social Commerce Sites

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0 Published in 2019 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2018.1448324

Abstract: ABSTRACT Drawing upon technology acceptance model (TAM), this study investigates the antecedents and consequences of consumers' attitude toward social commerce sites. In addition to the antecedents of perceived usefulness and perceived ease of use from… read more here.

Keywords: commerce sites; toward social; social commerce; consequences consumers ... See more keywords