The antecedents and consequences of Lovemarks: a study of the attitudes and perceptions of football club fans
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DOI: 10.1504/gber.2018.10009321
Abstract: The paper discusses the findings that emerged from a quantitative research study carried out among 1,300 Israeli football fans to explore their brand relationships and the 'purchase' decision process towards their football clubs. The findings… read more here.
Keywords: attitudes perceptions; antecedents consequences; consequences lovemarks; football ... See more keywords