Influencers on Instagram: Antecedents and consequences of opinion leadership
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DOI: 10.1016/j.jbusres.2018.07.005
Abstract: Abstract Opinion leaders are important sources of advice for other consumers. Instagram is the most used platform by opinion leaders in the fashion industry, and this trend is expected to continue in the near future.… read more here.
Keywords: antecedents consequences; opinion leadership; consequences opinion; opinion ... See more keywords