Coloring and size influence preferences for imaginary animals, and can predict actual donations to species‐specific conservation charities
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DOI: 10.1111/conl.12723
Abstract: As conservation has limited funds, numerous studies have identified aesthetic characteristics of successful flagship species which generate donations and conservation. However, prior information about species can also impact human preferences, and may covary with animal… read more here.
Keywords: species specific; conservation charities; conservation; coloring size ... See more keywords