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Published in 2019 at "Economics Letters"
DOI: 10.1016/j.econlet.2019.03.018
Abstract: Abstract This paper proposes a fast and reliable computation algorithm for the random consideration set model. A simple and numerically tractable representation of the model is developed to reduce the computational burden. I show that…
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Keywords:
set model;
consideration set;
random consideration;
computation algorithm ... See more keywords
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Published in 2019 at "Journal of Marketing Research"
DOI: 10.1177/0022243719834945
Abstract: Technology is making it easier for firms to track consumers’ purchase history and leverage the information when setting prices. This article explores the practice of behavior-based pricing (BBP) in a horizontally differentiated market where consumers’…
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Keywords:
diverse consideration;
based pricing;
behavior based;
taste diverse ... See more keywords